Ask: Anheuser-Busch was looking to connect with the Hispanic market in an authentic way. And as we know, nothing brings the Hispanic community together more than a good reventón (party)! So we did just that!
Idea: Anheuser-Busch Reventón De Verano became summer’s most explosive virtual festival featuring a star-studded line-up that celebrated Hispanic culture, music and community.
The festival consisted of 6 A-List performers paired with 6 AB-INVEV brands (Stella Artois, Bud Light Seltzer, Estrella Jalisco, Michelob Puro Oro and President). Each performance had an individually crafted concept designed to hero the brand and the artist. On launch day, we threw a viewing party in Miami hosted by Lele Pons and AJ Ramos.
Leading up to the event, we built an integrated campaign, from trade to radio to social and beyond, in both English and Spanish to drive people to the virtual fest and stock up for the show.
Role: Creative Lead, Copywriter Support (Spanish / English)
Awards/Recognitions:
Adweek’s 2022 Experiential Awards | Best Event in Support of Diversity, Equity and Inclusion
Reggie Awards | Bronze - Experiential Marketing (Virtual Event)
Digiday | Best Multi-Channel Content Strategy